Role
UX/UI Designer
Type
Northstar
Term
2 days
Northstar / UX/UI Design
+more
Bringing together offerings
Pepkor is a South African based investment and holding company focused on the discount and value consumer fintech markets.
The goal with this 'northstar' was to pitch a digital experience called +more that brings together all of Pepkors offerings, to align Pepkors brand experience with +more and to maintain a relationship with their customers.
The project
The overall vision of the Northstar was to provide customers who have limited disposable income, access to opportunities that help them live their lives with dignity, respect and pride, whilst assisting to expand Pepkors business offerings in order to compete and retain market share. Pepkors wanted to bring together the best of their business in order to better serve each customer. Through a unified experience that reduces friction and adds unmatchable value to their lives.
This project lasted about a week in which I was guided by our design director to create a user journey that encompassed the above goals and implemented the new brand accordingly. i worked hand in hand with marketing, researchers and UX designers in order to achieve our goal.
