Johnson Hana, the pioneering alternative legal services provider who are re-writing the conventions of the legal industry tasked Lucky Beard with conceiving a campaign targeted at legal professionals to spotlight their transformative mission.
Through a blend of visual storytelling and thought-provoking content across video, OOH, digital, and radio we showcased Johnson Hana’s commitment to redefining the legal ecosystem. The outcome was an impactful, resonant campaign that not only elevated Johnson Hana’s brand but also ushered in the dawn of a revolutionised legal industry landscape